ABOUT ME
I've spent the majority of my career with startups developing and executing marketing strategies that drove revenue growth, inbound pipelines, and real brand impact. Along the way, I never stopped being a designer. My favourite work combines both.
My Approach
-
Story = Strategy
Every campaign, tactic, and channel decision should serve a unique narrative. I build strategies from the story outward.
-
Zoomed In & Out
I lead big picture campaigns and projects without losing sight of the details that make the difference.
-
Challenged
I push for distinct, coherent decisions that make brands impossible to ignore. This often means challenging old ways and failing fast.
-
Human
I trust AI with repetitive tasks. When it comes to storytelling, taste, and creativity - I believe in a human approach.
PREVIOUS ROLES
Head of Marketing @ Commerce7
At Commerce7, I was brought in to build and lead their marketing department from the ground up. In 12 months, I transformed the approach from reactive to revenue-driving, led a rebrand and website overhaul, and built the demand generation systems for years to come.
Director of Marketing & Growth @ Startup Grind
I never expected to love events and the wild world of VC and startups as much as I do now. In my almost 4 years at Startup Grind, I designed and drove marketing strategies across educational programs, partnerships, content, and their annual conference in Silicon Valley.
Brand & Marketing Consultant (Freelance/Fractional)
While I thrive leading teams, I also love to roll up my sleeves and dig in on freelance/fractional projects. Since 2017, I’ve helped ambitious founders with brand strategy, positioning, content marketing, and organic growth.
CHRISTINE MERRICK, SENIOR VP
“Kendra played a foundational role in building and shaping the marketing department, laying the groundwork for long-term success. Her ability to narrow and clarify the vision for marketing gave the team strong direction and focus during a critical stage of growth.
She brought strong viewpoints backed by her experience, which helped elevate strategic discussions and decision-making across the organization. At the same time, she built a highly respected and trusted team culture. The marketing team genuinely loved working with her and appreciated her leadership, support, and clarity.
Her impact will be felt through the structure, strategy, and team foundation she helped establish.”
A PASSION PROJECT
